About Sunward Bound

Born in the Northern Rivers, NSW, Sunward Bound creates premium surf hats, swimwear and accessories designed for life in the sun. We blend surf function with bold design and a commitment to sustainability.

Our direct-to-consumer sales are thriving, with customers well beyond Australia. We’re now building a network of wholesale partners to take Sunward Bound into surf shops, boutiques and lifestyle retailers at home and in key markets overseas.

Website: sunwardbound.com.au
Instagram: @sunward.bound

The Opportunity

We’re seeking experienced wholesale sales agents or agencies with strong networks in surf and lifestyle retail. Australia is our immediate priority, but we’re keen to hear from reps in the USA, Japan, Europe or any market where surf culture thrives.

This isn’t an in-house role. It’s a chance to take on Sunward Bound as a client in your territory and build wholesale revenue on commission or a negotiated retainer. Early partners will help shape how we enter their market.

What’s In It For You

  • A product line with proven sell-through and strong DTC traction
  • A founder-led brand with a loyal following and a clear point of difference
  • The opportunity to secure a territory early as we expand internationally
  • Flexible working arrangements, so you can manage accounts your way
  • Support from our team on marketing, assets and fulfilment

What We’re Looking For

  • Existing relationships with surf, boutique and lifestyle retailers in your region
  • Proven experience securing and managing wholesale accounts
  • A strong understanding of seasonal buying cycles in the surf industry
  • A passion for sustainability and surf culture

Your Role

  • Introduce Sunward Bound to relevant retail buyers in your territory and secure orders
  • Manage wholesale relationships, from sell-in to reorders
  • Share insights on local market trends and opportunities
  • Coordinate with our team on stock, timelines and promotions

How to Express Interest

Please email us with:

  • Where you’re based and the territory or territories you cover
  • Your background and experience in wholesale sales
  • Key brands you’ve represented and results achieved
  • Your proposed engagement model

Send EOIs to: siena@sunwardbound.com.au

— Siena Patch-Taylor